“We saw an interest in strategies to support immune health that coincided with the COVID-19 pandemic and were fortunate to have the data to provide nutrition-based tools to help,” details Stark. The company details that these vitamins and minerals are needed to protect the body from infections caused by bacteria and viruses and to balance the body’s inflammation. The Cronometer Immune Support scoring takes folate, vitamins B12, A, C, D, as well as copper, zinc, omega 6, omega 3 and the ratio of omega 3:6 into account. Cronometer aims to provide a more tangible way of looking at how nutrition sustains health. The platform now has over 4.5 million registered users, as well as enterprise customers like Boston’s Children’s Hospital.
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It also supports the full integration of biometrics from all the major activity trackers. In addition to keeping track of micronutrients, Cronometer can also be used to record other data like sleep time and blood sugars. Users often bring these reports to their health practitioner to aid in the diagnosis of nutrition-related ailments, notes the company. The nutrition scores are percentages against the Recommended Daily Allowance (RDA) for the nutrients that contribute to immune support, bone health and others. “People find the entry of foods is easy with many shortcuts available and a robust food database with accurate nutrient information, which helps them stick to their diets,” says Christopher Gardner, faculty director and director of nutrition studies group at Stanford University.Īt the end of a certain time period, Cronometer’s users receive a nutrition report, providing a detailed nutritional breakdown of the person’s food. People can record the food they eat throughout the day in Cronometer. A breakdown of the Cronometer Immune Support scoring. The market researcher reports that 64 percent of global consumers have found more ways to tailor their life and products to their individual styles, beliefs and needs. Innova Market Insights has crowned “Tailored to Fit” as one of its Top Ten Trends for 2021. Using these tools helps us address dietary trends like low carbohydrate or ketogenic diets and the rise of vegetarian and vegan lifestyles,” explains Stark. Personalization is important to support different approaches to making dietary changes to improve health.
“Making changes to your diet can be difficult, and there is no one-size-fits-all approach to healthy eating. They are customizable to meet each person’s needs based on dietary preferences, restrictions, weight goals and health status. It can also help address more chronic conditions like bone loss, cancer and heart disease.Ĭronometer’s individualized nutrient targets are based on the consumer’s sex and life stage.
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Identifying micronutrients that are lacking in your diet can help address health issues ranging from dry skin and hair to fatigue, muscle cramps and headaches,” Karen Stark, Cronometer’s lead nutrition scientist, tells NutritionInsight. “Tracking micronutrients in Cronometer gives you feedback on the quality of your diet. The Canada-based company emphasizes that a personalized approach can help prevent micronutrient deficiencies, which have been shown to contribute to several major illnesses. Cronometer, a micronutrient tracking app, has added capabilities for immunity scores and women’s nutrition targets.
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